Sophia Tai

Thanks Sophia – to upload the videos to this blog, you should upload them to Vimeo or YouTube and then embed them from there. I really recommend you do it, would love to see again the 8 with the lights!

Hi Sophia, well done on posting this. First and foremost: very good effort, very nicely designed posters. But I think that you really should consider changing your colour palette: although these are beautifully muted, generally this kind of subdued, atmospheric palette isn’t deemed the best sales tool for a youth-oriented film festival.
Hands making the 8: yes it’s lovely but how does it sell the Future Film Festival, specifically? The link is too tenuous.
I think you’re going somewhere with the eyes projection, but I would 1. use stronger colours; 2. change your strapline – repetition is never good; 3. make your strapline bigger – it’s an essential part of the poster.
I actually love the 2nd poster, the 8 made by light. I think it’s great. Again, perhaps a colour issue, but you could argue that we are in a cinema, which is generally dark. Love the reference to super-8, too.
Beyond the lens posters: yes to them, like them. Again, brighter colours and more emphasis on the strapline.
More during the workshop today!

p.s. beyond the lens is a really good trapline and works with the image as well as with the ethos of the festival so make the most of it.