“It was an honour for the BFI to select my concept for their 2012 Future Film Festival. Working with the team and allowing my ideas to reach a large audience like that for the fist time was something I will remember forever. It reaffirmed the most important rule I know about advertising which is – tell a memorable story. Something that I still keep in my head all these years later.”
You can check out the genesis and development of Sam’s wonderful idea on his Behance page.