Sam Mensah next to his poster at the FFF workshop exhibition during the Future Film Festival, 17-18 February 2012. Portrait by Piccia Neri.
“It was an honour for the BFI to select my concept for their 2012 Future Film Festival. Working with the team and allowing my ideas to reach a large audience like that for the fist time was something I will remember forever. It reaffirmed the most important rule I know about advertising which is – tell a memorable story. Something that I still keep in my head all these years later.”
You can check out the genesis and development of Sam’s wonderful idea on his Behance page.
The magic of film: Sam Mensah’s winning concept for the Future Film Festival 2012, held at BFI Southbank, London, on 17-18 February 2012